Marketing for Hospitality and Tourism

  • 4.5/5.0
  • 12k Enrolled
  • All levels
  • Start 26 October 2024

Course description

Here are the topics you are going to learn: Introduction to Marketing For Hospitality Industry The MArketing Environment Consumer Markets And Buting Behavior Market Segmentation, Targeting, Positioning Marketing Plan And 8 PS Designing And Managing Products Internal Marketing Public Relation And Sales Promotion

What you’ll learn
  • 1. INTRODUCTION TO MARKETING FOR HOSPITALITY INDUSTRY
  • 2. THE MARKETING ENVIRONMENT
  • 3. CONSUMER MARKETS AND BUYING BEHAVIOR
  • 4. MARKET SEGMENTATION, TARGETING, POSITIONING
  • 5. MARKETING PLAN AND 8 PS
  • 6. DESIGNING AND MANAGING PRODUCTS
  • 7. INTERNAL MARKETING
  • 8 PUBLIC RELATION AND SALES PROMOTION

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  • Lectures 30
  • Duration 4h 50m
  • Skills Beginner
  • Deadline 24 April 2025
  • Certificate Yes

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  • 4.5/5.0