EKM311 - Manajemen Ritel (Retail Management) Kelas 1 copy 1

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Start 20 July 2024

Course description

What you’ll learn

Pengantar
1. THE WORLD OF RETAIL
2. Jenis Ritel
3. Konsumen Ritel
4. Strategi Pemasaran Ritel
5. Keuangan dan Penetapan Harga
6. Lokasi Ritel
7. Sistem Informasi dan Value Chain
Ujian Tengah Semester

9. PELAYANAN KONSUMEN
10. Manajemen hubungan pelanggan
11. Mengelola Proses Perencanaan Barang Dagangan
12. Membeli barang dagangan
13. Bauran komunikasi ritel
14. SDM & manajemen toko
15. Presentasi Project
16. Ujian Akhir Semester

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